obxq

Tests are most reliable where many roughly equivalent settings can be observed. This might mean physical sites, as with Sears’s stores, or it might mean more ephemeral settings, such as alternative website versions. Among the earliest and most extensive users of testing are retail and restaurant chains. Most important, capture what’s been learned, and make it available to others in the organization through a “learning library,” so resources aren’t wasted proving the same thing again. With a small investment in training, readily available software, and the right encouragement, an organization can build a “test and learn” capability. A goal without a measurable outcome is like a sports competition without a scoreboard or scorekeeper. A goal white board posted in your office can help as a daily reminder to keep yourself and your employee focused on the targeted results you want to attain. Every successful business has clearly set and articulated goals to attain specific objectives. Ye...